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seanmattison
Linguist, Filmmaker, Traveler, Artist, in no particular order!
| 30 days |
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Recent Activity
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September 14, 2010
seanmattison
commented on a blog post: Room for Debate
My friend and I had this same conversation a few days ago and both agreed that the ads are pretty revolting and exploitative for what they represent: a big PR firm hired by a big corporate juggernaut tasked with finding "average joes" who are actually suffering at the hands of a system that is working against them and then making them wear the Levi's brand for the benefit of -- who exactly? So Levi's can sell more limited edition jeans to urban 20-somethings wanting to buy into the recent trend in workwear? And where does this leave Braddock, PA in five years? If these shorts had simply been made without the product placement the whole thing would be a lot different, but unfortunately that's not the case and it just ends up being offensive (albeit with some seductive / beautiful moments as the previous commenter stated).
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September 22, 2009
seanmattison
added Dream House
My friend and I had this same conversation a few days ago and both agreed that the ads are pretty revolting and exploitative for what they represent: a big PR firm hired by a big corporate juggernaut tasked with finding "average joes" who are actually suffering at the hands of a system that is working against them and then making them wear the Levi's brand for the benefit of -- who exactly? So Levi's can sell more limited edition jeans to urban 20-somethings wanting to buy into the recent trend in workwear? And where does this leave Braddock, PA in five years? If these shorts had simply been made without the product placement the whole thing would be a lot different, but unfortunately that's not the case and it just ends up being offensive (albeit with some seductive / beautiful moments as the previous commenter stated).