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All Canada Ontario Ottawa Civic Pharmacy Sign
AO Edited

Civic Pharmacy Sign

This illuminated sign was the first of its kind in Canada and remains a vestige of the Atomic Age.

Ottawa, Ontario

Added By
KieferU
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The renovated Civic Pharmacy sign, as seen in 2020.   KieferU / Atlas Obscura User
The renovated Civic Pharmacy sign, as seen in 2020.   KieferU / Atlas Obscura User
The Civic Pharmacy sign with its original letterboxes in 2017.   Andrew King, with permission
Introduction of the Civic Pharmacy in the Ottawa Citizen, September 16, 1960.   The Ottawa Citizen, 118th year, Number 373, Page 21
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About

Created in 1960 by Ray Neon Signs, this sign originally advertised the “ultra-modern” Civic Pharmacy.

The blocky, pastel-colored letters exemplify Googie architectural design — a futurist space-age aesthetic popular during the Atomic Age in the 1950s and 1960s. A well-known example of this era is the "Welcome to Fabulous Las Vegas" sign.

The sign was the first of its kind in Canada, notable for its combination of illumination and independently rotating letters. This was made possible because the word “civic” is a palindrome (a word that reads the same backward as forwards), which made the sign legible from any viewpoint. Today, the sign is static as the rotating mechanism required constant lubrication, which proved too manual and costly to maintain.

In 2017, the anchor building went up for sale. Fortunately, the new owners preserved and incorporated the sign into the building’s renovations. As part of the update, the sign was outfitted with new brightly-colored and illuminated letterboxes, showcasing white letters instead of the original black text.

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The Civic Pharmacy sign can be found at the corner of Holland and Carling. The sign was also immortalized by Damn Fine Prints. Souvenir postcards and prints are available online and at Maker House Co.

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KieferU

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Damnfineprintscanada

  • Damnfineprintscanada

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April 12, 2021

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  • https://news.google.ca/newspapers?nid=QBJtjoHflPwC&dat=19600916&printsec=frontpage&hl=en
Civic Pharmacy Sign
476 Holland Ave
Ottawa, Ontario, K1Y 4G6
Canada
45.389762, -75.726209
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