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Every single day, thousands of Swedes drive to the airport in their cars, spewing harmful carbon dioxide into the air and contributing to global warming. In an effort to convince them that they should take a bus instead, thereby packing dozens of people into one transportation device, the ACNE advertising team build a sculpture of a Flygbussarna bus out of 50 cars.
The sculpture used to sit on the side of the main road leading into the Stockholm airport. It was built using only wrecked passengers cars. An interactive website that was launched at the same time that the bus was being constructed displayed a live feed of the sculpture as well as calculators to show commuters how much carbon they could save if they would just switch to public transportation.
Update: Flygbussarna is now permanently closed.
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The Antibil ad campaign is over and the sculpture has been removed.
Published
May 31, 2011
