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All the United States Florida Tampa La Segunda Central Bakery
AO Edited Gastro Obscura

La Segunda Central Bakery

This century-old bakery produces 18,000 loaves of traditional Cuban bread every day.

Tampa, Florida

Added By
Luke Fater
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This Tampa bakery famed for Cuban loaves was opened by a veteran of the Spanish-American War.   LittleT889
This Tampa bakery famed for Cuban loaves was opened by a veteran of the Spanish-American War.   LittleT889
The signature loaf is used in several sandwiches, including the Cuban.   hungryjieux/used with permission
La Segunda bakes fresh pastries as well, including flip guavas, quesitos, and more.   hungryjieux/used with permission
All pastries, cookies, and breads are baked in house.   hungryjieux/used with permission
The Cuban sandwich encapsulates the multicultural essence of Ybor City, where La Segunda is located.   hungryjieux/used with permission
  Collector of Experiences / Atlas Obscura User
  Collector of Experiences / Atlas Obscura User
  Collector of Experiences / Atlas Obscura User
  Collector of Experiences / Atlas Obscura User
  Collector of Experiences / Atlas Obscura User
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About

While fighting in the Spanish-American War, a Catalan soldier named Juan Moré fell in love with Cuban bread. At war’s end, he—like thousands of other western Europeans at the turn of the 20th century—immigrated to the Tampa Bay area, but not to work in the blossoming cigar industry. He moved to open a bakery. Of the three he would go on to open—La Primera, La Segunda, and La Tercera—only one remains, and is today the largest producer of traditional Cuban bread in Tampa Bay.

La Segunda Bakery sells coffee, sandwiches, pastries, cookies, and more, but their signature item is their Cuban bread. It’s made today just as it was when La Segunda opened in 1915. After mixing and rolling out their meticulously crafted dough (Moré’s nephew, a chemistry doctorate, ran the business for a time and tinkered endlessly with the recipe), the loaves are set in front of high-powered fans to harden the exterior, which creates a distinct crackly crust.

The loaves are baked for 45 minutes, but not before a single palmetto leaf (Florida’s state tree, no less) is stretched over each one—just as Juan Moré learned in Cuba. Some say the leaves hold in moisture, others say it’s to give the loaves their aesthetic split, and still others say it’s a holdout from an era of less-reliable ovens, when burnt leaves would indicate which pockets of the oven were hotter than others. Whatever the reason, the process produces long, thin loaves with a crispy exterior and a soft, pillowy interior that retains a slightly sour flavor. If the leaf bit seems unnecessary, it’s not slowing this bakery down.

La Segunda bakes 18,000 leaf-laden loaves daily, shipping both locally (the regionally iconic and also century-old Tampa eatery Columbia Restaurant serves La Segunda bread) and as far away as Alaska, it’s said. The Cuban bread is also used in a handful of house-made sandwiches like the Muffaletta, Mojo Chicken Cesar, Cuban, and Patrinostro, though it’s also available for individual purchase. Cuban pastries include a Flip Guava Cheese (sugar coated pie dough, guava, and cream cheese), Quesito (caramelized pastry dough, cream cheese), and Coconut Turn Over (pastry dough with coconut filling), and the cafe con leche is known for its strong flavor and a great way to wash down a hearty sandwich.

Related Tags

Bread Cookies Sandwiches Coffee Bakery

Know Before You Go

La Segunda has three locations—one in Ybor City (the original), one in St. Pete, and one in Kennedy. Each one is open from 6:30 a.m. to 3 p.m. daily. While there is no dine-in at the original location, they do offer take-out and delivery.

Community Contributors

Added By

lukefater

Edited By

Collector of Experiences, heshsf

  • Collector of Experiences
  • heshsf

Published

January 28, 2024

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Sources
  • https://www.forbes.com/sites/garystern/2022/05/02/the-cuban-bakery-known-throughout-florida/?sh=af72a1d49d9e
  • https://www.tampabay.com/life-culture/history/2020/07/20/how-la-segundas-cuban-bread-became-a-105-year-old-ybor-city-tradition/
  • https://www.lasegundabakery.com/
La Segunda Central Bakery
2512 N 15th St
Ybor City
Tampa, Florida, 33605
United States
27.965841, -82.443374
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