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In 1933, the Gas Light and Coke Company of London introduced a character called Mr. Therm for its advertisements. Designed by illustrator Eric Fraser, he was a whimsical entity with a paper-thin body and a head shaped like a blazing sun.
Though the company was nationalized in 1949 and went defunct, Mr Therm continued to be featured in many a poster and TV commercial until the 1950s, before falling into obscurity.
Even today, he can still be found in Oxford, lingering and hiding in plain sight. Currently a Sainsbury’s, this building at 117-119 St Aldate’s Street was built in 1938 for the Oxford & District Gas Company Offices and used as a showroom until the 1990s. There, on the balcony are railings in the shape of Mr Therm, a small detail of a ghost sign that is not quite noticeable and hard to recognize even if it catches your eye.
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Note on edit: in British English “Mr” is used instead of “Mr.” – so the correct name of the character would be “Mr Therm” and not “Mr. Therm.”
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Published
April 24, 2024
