Located on the tip of the Snæfellsnes Peninsula, about two hours north of Reykjavik, the village of Hellissandur has gained a reputation as the street art capital of Iceland.

In the summer of 2018, a team of international artists including Camilo Arias, Ban Pesk, and Luis Rincon were summoned to Hellissandur by Kári Viðarsson, creator of "The Freezer," to transform an abandoned fish factory and several unadorned buildings around town into 30 large works of art. Each mural is inspired by a local story, from Iceland's only recorded serial killer Áxlar-Björn to Jules Verne's "The Journey to the Center of the Earth," where a professor, his nephew, and a guide try to reach the center of the Earth through the Snæfellsjökull volcano located a mile and a half from Hellissandur.

Most of the murals are in the vicinity of the abandoned fish factory, but a walk around town will reveal several more.