Trips Places Foods Stories Newsletters

Take your next trip with Atlas Obscura!

Our small-group adventures are inspired by our Atlas of the world's most fascinating places, the stories behind them, and the people who bring them to life.

Visit Adventures
Trips Highlight
Puglia Italy - Matera
Italy • 8 days, 7 nights
Southern Italy: Castles, Caves & Coastal Treasures in Puglia
from
Turkmenistan Gates of Hell Darvaza crater
Turkmenistan • 10 days, 9 nights
Turkmenistan & the Gates of Hell
from
View all trips
Top Destinations
Latest Places
Most Popular Places Random Place Lists Itineraries
Add a Place
Download the App
Top Destinations
View All Destinations »

Countries

  • Australia
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan

Cities

  • Amsterdam
  • Barcelona
  • Beijing
  • Berlin
  • Boston
  • Budapest
  • Chicago
  • London
  • Los Angeles
  • Mexico City
  • Montreal
  • Moscow
  • New Orleans
  • New York City
  • Paris
  • Philadelphia
  • Rome
  • San Francisco
  • Seattle
  • Stockholm
  • Tokyo
  • Toronto
  • Vienna
  • Washington, D.C.
Latest Places
View All Places »
Pinal Airpark
Note the chrysanthemum crests.
Hachiman Bridge
Clarendon War Memorial.
Clarendon War Memorial
This fried chicken is one of Bangkok’s most famous.
Gai Tord Jae Kee
Latest Places to Eat & Drink
View All Places to Eat »
This fried chicken is one of Bangkok’s most famous.
Gai Tord Jae Kee
Chefs Aruss Lerlerstkull and Atcharaporn Kiatthanawat lean into regional traditions.
Charmgang
The khao soi at Gedhawa comes with a rich, coconutty broth.
Gedhawa
At Nai Mong Hoi Thod, the oyster omelet is worth waiting for.
Nai Mong Hoi Thod
In this deceptively simple dish, top-quality ingredients are paramount.
Kor Panich
Recent Stories
All Stories Video Podcast
Most Recent Stories
View All Stories »
Haleakalā National Park’s summit region, shrouded in the pre-dawn fog.
Beware the Legends Behind These National Park Souvenirs
about 13 hours ago
For Aguilar-Carrasco, nature is a powerful reminder of the interconnectedness of all life.
How Can National Parks Be Made Accessible to All? AO Wants to Know.
1 day ago
Podcast: Finding ‘The Great Gatsby’ in Louisville
2 days ago
Here’s which treats you can safely lug home without risking a fine.
Dear Atlas: What International Food Can I Legally Bring Into the U.S.?
3 days ago

No search results found for
“”

Make sure words are spelled correctly.

Try searching for a travel destination.

Places near me Random place

Popular Destinations

  • Paris
  • London
  • New York
  • Berlin
  • Rome
  • Los Angeles
Trips Places Foods Stories Newsletters
Sign In Join
Places near me Random place
All the United States Texas New Braunfels Naegelin's Bakery
AO Edited Gastro Obscura

Naegelin's Bakery

Texas's oldest bakery serves authentic German pastries, including legendary strudel.

New Braunfels, Texas

Added By
Syntax
Email
Been Here
Want to go
Added to list
Naegelin’s Bakery   malita512
Naegelin’s Bakery   malita512
Day-old baked goods for sale at delicious prices.   Syntax / Atlas Obscura User
Cookies, pretzels, and cinnamon rolls.   Syntax / Atlas Obscura User
Cupcakes, macaroons, and sheet cakes.   Syntax / Atlas Obscura User
Pies and cakes.   Syntax / Atlas Obscura User
Been Here
Want to go
Added to list

About

This little bakery is the oldest in Texas. In business since 1868, it still sells authentic German baked goods in downtown New Braunfels (originally a German settlement). The extensive offerings include coffee cakes, cookies, pies, and the famous apple strudel, along with other offerings whose flavors will take you back in time: The owners say the strudel recipe is unchanged since the 1800s, and the brownies have a distinctly old-fashioned cocoa flavor.

The bakery began when Edouard Naegelin, a German immigrant, arrived in New Braunfels and started selling bread, which soon ramped up to a full-time bakery. Over time, it became an institution. In 1980, the Granzin family bought the bakery from the Naegelins, but they committed to the traditional German recipes. The offerings include German cookies you'd be hard pressed to find in any other store stateside, such as lebkuchen and springerle, although you can't go wrong with the apple strudel, the bakery's most popular item.

In true Texas style, the bakery has a drive-in. But for the full, friendly experience, you'll want to go inside.

Related Tags

Food Bakery Pastry Delicious Diaspora Food Markets And Stores

Know Before You Go

Check hours of operation or call ahead; the store closes at 2 p.m. on Sundays. Weekends are busy, so your best bet for purchasing delicious day-old's (at discount prices too good to pass up) is during the week.

Community Contributors

Added By

Syntax

Edited By

jimcoady, Alex Mayyasi

  • jimcoady
  • Alex Mayyasi

Published

July 28, 2021

Edit this listing

Make an Edit
Add Photos
Sources
  • https://www.playinnewbraunfels.com/listing/naegelins-bakery/12792/
  • https://www.youtube.com/watch?v=5A9W93QNKq8
  • https://txliving.com/naegelins-bakery-the-oldest-bakery-in-texas/
  • https://www.onlyinyourstate.com/texas/oldest-bakery-tx/
  • http://herald-zeitung.com/article_ac61f4f9-3ba3-5a6a-8566-d7017673359f.html
Naegelin's Bakery
129 S Seguin Ave
New Braunfels, Texas
United States
29.702802, -98.123744
Visit Website
Get Directions

Nearby Places

World's Largest Pecan

Seguin, Texas

miles away

Bracken Cave

San Antonio, Texas

miles away

Pape’s Nutcracker Museum

Seguin, Texas

miles away

Explore the Destination Guide

Photo of Texas

Texas

United States

Places 378
Stories 64

Nearby Places

World's Largest Pecan

Seguin, Texas

miles away

Bracken Cave

San Antonio, Texas

miles away

Pape’s Nutcracker Museum

Seguin, Texas

miles away

Explore the Destination Guide

Photo of Texas

Texas

United States

Places 378
Stories 64

Related Stories and Lists

A Global Tour of Bakeries With Fascinating Histories

List

By Diana Hubbell

Related Places

  • Pasties are an Upper Michigan tradition dating back to mining days.

    St. Ignace, Michigan

    Lehto’s Pasties

    Miners in Michigan developed a taste for Cornish beef pasties, which this roadside stand has been selling since 1947.

  • Seattle, Washington

    Byen Bakeri

    Pause for an afternoon fika with sublime Scandinavian cakes and pastries.

  • Little Czech Bakery

    West, Texas

    Czech Stop & Little Czech Bakery

    Some of the best pastries in "the Czech heritage capital of Texas" come from a gas station off I-35.

  • Oak Bluffs, Massachusetts

    Back Door Donuts

    Martha's Vineyard's most beloved speakeasy sells late-night pastries.

  • A bánh mì chả lụa comes with all the fixings.

    Gretna, Louisiana

    Dough Nguyener’s Bakery

    Dunk your doughnut in a Vietnamese egg coffee or come through during Mardi Gras for the highly coveted king cakes.

  • Rafael Villalobos relies on locally harvested grains for his superlative pastries.

    Oaxaca, Mexico

    Bodaega

    This bakery forgoes industrial wheat in favor of locally harvested grains.

  • Filipino pancit, or stir-fried noodles, are a favorite.

    Houston, Texas

    Soy Pinoy

    Two James Beard Award-winning chefs are putting their own spin on Filipino favorites in a food market stall.

  • Texas brisket is one of the many local fillings that have infiltrated kolaches.

    Houston, Texas

    Kolache Shoppe

    Originally brought to Texas by Czech settlers, these sweet and savory pastries are an essential local breakfast staple.

Aerial image of Vietnam, displaying the picturesque rice terraces, characterized by their layered, verdant fields.
Atlas Obscura Membership

Become an Atlas Obscura Member


Join our community of curious explorers.

Become a Member

Get Our Email Newsletter

Follow Us

Facebook YouTube TikTok Instagram Pinterest RSS Feed

Get the app

Download the App
Download on the Apple App Store Get it on Google Play
  • All Places
  • Latest Places
  • Most Popular
  • Places to Eat
  • Random
  • Nearby
  • Add a Place
  • Stories
  • Food & Drink
  • Itineraries
  • Lists
  • Video
  • Podcast
  • Newsletters
  • All Trips
  • Family Trip
  • Food & Drink
  • History & Culture
  • Wildlife & Nature
  • FAQ
  • Membership
  • Feedback & Ideas
  • Community Guidelines
  • Product Blog
  • Unique Gifts
  • Work With Us
  • About
  • FAQ
  • Advertise With Us
  • Advertising Guidelines
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
Atlas Obscura

© 2025 Atlas Obscura. All Rights Reserved.