Resemblances live when we give them attention, try it yourself for another dimension. Why do people stare at a fallen rock face in Franconia Notch Park? Why spend $28,000 on a grilled cheese sandwich? What was Leonardo da Vinci seeing in mold-stained walls? What's up with these weird words: Simulacra? Apophenia? Pareidolia? Just who is the Sage of the Leguminati?