Lots of company's think of Sales Process as being a sales technique, such as spin selling, solution selling, or push selling or those kinds of strategies. But in fact, a sales process is completely different than that. A sales process is something that every good company needs to be able to define and master in order to boost their sales performance and accelerate their overall top line growth. Sales process really becomes, by definition, repeatable and scaleable sequence of events that yields to consistent sales results.
Every employer wants to hire employees who can give the most to the company in terms of productivity which indirectly or directly results to profit. In hiring a Sales Executive, his level of productivity should be excellent because this is what is going to set him apart from everyone else.
Due largely to companies going into receivership, mergers and takeovers or exit, it is nonetheless a critical factor in the success or otherwise of any business. Just to stand still every company needs to find more business from existing customers as well as finding new ones. The need to improve Sales Performance is self evident.
